A Study On Enterprises Competitive Intelligence Push Service

As human have entered the 21st century and China's accession to the WTO, competition between enterprises have became increasingly fierce. New terms such as "Competition" , "Market" and "Business war" are drawing more attention. More and more enterprises have set up a competitive intelligence departments and build their own competitive intelligence system, use competitive intelligence to enhance their competitive edge. The competitive intelligence process, including the information gathering, information processing, information analysis, information transmission. Among them, the intelligence transmission is an important link to realize the intelligence value, transfer correct information at the right time to the right person; this is the basic dissemination service request of competitive intelligence. At present, information transmission are mainly in two ways, the most common way is "pulling"。 That is, the information services department will process the information to be a huge database or a website, when a user needs the information, they can get access to the databases or website to search for it. There is also a corresponding way of "push". To this, the information provider sends the latest information to the users directly according to the user's demand, let the information to find users instead of users to find users. With application of modern information technology in the processing of intelligence collection and analysis, intelligence that competitive intelligence personnel can gather and provide growing geometrically, However, the users of intelligence has often been confused and disoriented about such a number of intelligence. Within the enterprises, different personnel's demand of intelligence information and their ability to access information is different, and Different people have different preferences to receive information. Similar information for policy makers, financial, and sales man, or production personnel, they will have different perspective of understanding and priorities. The most important feature of intelligence services is accurate, and timely. Intelligence services are for enterprise decision-making. If intelligence is provide after an important decision made, then regardless of how critical and well the intelligence was, it just did not play its due role. Using the push method to transmit the intelligence information, and transfer the work which originally down by the users to intelligence personnel. Intelligence personnel can processing and transmits correspondingly intelligence information according to different needs of different user's characteristics, thus to enhance the use efficiency of intelligence. Therefore, the personalized initiative service "push" way of transmission of information is more in line with competitive intelligence users. This article is based on the conclusion of current competitive business intelligence and information Push services to discuss the necessity and several important links of intelligence services within the enterprise. Thus has the theoretical and practical significance.The article first reviews the research status of enterprise competitive intelligence in aspects of, content demand, organization and processing, transmission methods, then base on the own characteristics of competitive intelligence to analysis of the advantages and disadvantages of information Push services, and refer to the current internal competitive intelligence flow situation, tell us that introduce the information Push services to the field of corporate competitive intelligence is very necessary and urgent. In chapter 3, there is a detailed analysis of the different internal officers' specific need of competitive intelligence content and their preference of information transfer, providing a basis for enterprises to make choices of contents and forms when build a competitive intelligence Push service system. The key link of competitive intelligence push service is how to organize and process intelligence resources according to the specific needs of different users. In the next chapter, the paper proposes the establishment of personalized intelligence recommendation system, collect users require information, steps of establishing user's model; In connection with the general processing of intelligence, analysis of the Push-oriented personalize of intelligence matching process. In the end, this paper analyzes the advantages and disadvantages of current information push technology's several Applications in the field of Enterprises Competitive Intelligence. Including email push, RSS push, SMS-based mobile terminals push.The innovation of this article is to introduce the information push technology into the enterprise competitive intelligence field, through the theoretical research of competitive intelligence field and the field of Information Push. Expressed Competitive Intelligence Push services from three aspects of intelligence need, intelligence processing, ways of intelligence Push, Introduced the current most popular RSS information Push technology, and Push mail Push mobile technology ,to provide a basis for enterprises to set up competitive intelligence system.