Study On Development Strategy Of NN Food Reserves Management Co.,LTD

NN FOOD RESERVES MANAGEMENT CO., LTD is one of the local state-own grain industry enterprises of China. As a Nanning state-owned grain enterprises, which should subsist and develop facing market, at the same time it is charged with assuring the security of grain market in Nanning and Guangxi. After the 10 years’restructuring, the company has not only successfully realized the transition from survival to development, and played a fundamental role of ensuring the security of Nanning grain market, but also it has faced many development bottlenecks. The author expects to through analyzing the existing problems of NANNING FOOD RESERVES MANAGEMENT CO., LTD, to put forward development strategy, and have certain reference significance to promote its development. Meanwhile, the Development strategy research of NANNING FOOD RESERVES MANAGEMENT CO.,LTD aimed at looking into China-ASEAN regional grain industry, it follows the requirments of Guangxi and national grain industry development plans, and puts forward opinions and suggestions, provides a reference decision-makings to related departments.The thesis takes use of the modern strategic management theories, and SWOT analysis to deeply analyze the external environment and the internal conditions of NANNING FOOD RESERVES MANAGEMENT CO.,LTD, and fully dissect the opportunities and threats faced by market competition. On this basis, the article uses benchmarking Enterprise to analyze the current situation of NANNING FOOD RESERVES MANAGEMENT CO.,LTD, makes clear the development direction in the future of company,formulates the general developing strategy and basic competitions Strategy of company. on the basis of grain reserve, as grain and foodstuffs processing and grain trade as core, grain plant and grain logistics as extension, builds the China-ASEAN grain and oil trading platform, strengthening the resources integration, relys on technological innovation, combines independent entities and capital operation, and takes path of the intensive management, control integration, and scale development.