| With the development of social economy, people need more and more communication, and the quality of communication service can not be separated from the support of communication infrastructure. For a long time, operators fragmented in terms of communications infrastructure, resulting in a under the waste of social resources, investment efficiency, environmental damage and other issues. In order to build a resource conserving and environment friendly society, national industrial and the Ministry of Information Industry joint state-owned assets management committee, under the guidance of the State Council, set up a communication infrastructure to build shared leadership team, on the domestic telecommunications infrastructure implementation of sharing. Shared communication to build enterprises through the completion of the site resources to invest in the construction, the turnkey leasing model to the operator, annual rent, rent a pre paid, communications infrastructure by building shared enterprise construction maintenance, operators to build a shared service enterprises assessment, to adjust the rental price.Based on the summary of the project, this paper makes a comprehensive analysis of the market, finance, risk and maintenance of the project. The main conclusions:(1) the project market positioning to make up the deficiency of the state-owned assets of China Tower Co., Ltd. construction of power, to solve the problems such as blank the operators difficult site and a single operator cover, become private communication to build a sharing of enterprise creation.(2) according to the analysis of a company’s SWOT, a company has to build a good construction experience sharing, formed a strategic partnership with suppliers, faster and better response to the needs of operators, but the disadvantage is that relative to the state-owned assets of China Tower Co., Ltd., in communication industry with high investment, long payback period, investment lack of strength, not the construction of mega scale. Country to encourage the development of private capital is conducive to the development of its further financing, but at the same time there are many small and medium enterprises in the market, and more intimate relationship with the local operators to A company’s development also pose a threat.(3) a company using the 4P strategies of product, price, public relations, positioning marketing, utilizing project management measures on the product, and supplier strategic alliance, use operators of the original construction methods to ensure the project in accordance with the standard operators of construction. In the pricing, strictly control the cost of investment, the use of rental discount policy to attract operators to lease. In the public relations, the use of the mode of cooperation in the county, close combined with operators, enhance cooperation. In terms of positioning, to avoid the strong points of the Limited by Share Ltd of China iron tower, to make up for the lack of its construction, in other private enterprises, to do a good job in leading position.(4) to start, in the investment process, the reference value of China Tower Co., Ltd. in the statistical, in accordance with the need to discount the cost lower prices from the project financial analysis, and finally into costs generally lower investment cost. In the rental income, the use of a discount to attract operators, so that its low-cost, rapid formation of coverage, enhance the competitiveness of operators. Through the project break even analysis, calculation of the payback period of the project funds for 3 years, can be leased for 10 years.(5) in terms of project risk, the main policy and default risk, to avoid the policy risk, the risk of default control.(6) the project operational guarantee, mainly through the daily maintenance, project fault handling and emergency treatment, from the service quality assessment, fines and other aspects to be bound to ensure that the project can continue to carry out. |
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