The Research On The Development Of “Farming-Supermarket” Docking In Anqiu City

There is no doubt that the “three rural”has played an important role in the development of our national economy. In recent years, with the rapid development of China’s rural economy, rural society, agricultural market continues to accelerate the process, great changes have taken place in the field of agricultural products circulation. Traditional mode of agricultural products circulation restricted the development of agricultural production, as a kind of new agricultural products circulation, “Farming-Supermarket”Docking arise, it will thousands upon thousands of small production and Protean big market direct docking, continue to adapt to the needs of the development of agriculture, accelerate production and marketing integration process under the market economy,supermarket efficiency, increase the income of peasants, the benefits to consumers tripartite win-win, is conducive to the construction of modern agricultural products circulation system, accelerate the building of a new socialist countryside.First of all, based on the literature research at home and abroad, this paper describes the background, the domestic and foreign research status, related concepts and related theories of “Farming-Supermarket”Docking; secondly, an overview of Anqiu City “Farming- Supermarket” Docking with the development of the status quo, and the use of SWOT analysis, on Anqiu City “Farming-Supermarket”Docking development were analyzed, and seek to adapt to the Anqiu City, the actual development needs of “Farming-Supermarket” Docking development path;thirdly, based on the collected data and the current situation of the development of “Farming-Supermarket” Docking on the analysis, summarized the Anqiu City “Farming- Supermarket” Docking development problems, the problem mainly has: the farmers’ professional cooperatives management level should be improved; the supermarket purchase of agricultural products threshold high; supermarket follow-up cost is too large; the payment period is too long; logistics distribution system needs to be improved; finally, in the domestic and foreign “FarmingSupermarket”Docking experience based on, combined with the previously proposed Anqiu City “Farming-Supermarket” Docking development problems, and further summarizes the countermeasure and suggestion of promoting Anqiu City of “Farming-Supermarket”Docking development, countermeasures and suggestions are: to improve farmers’ professional cooperative management level; to improve the farmers professional cooperatives standardized production level; continue to strengthen the government’s “Farming-Supermarket” Docking for the support, using flexible payment settlement; improve logistics distribution system and other infrastructure construction; increase investment in science and technology and the cultivation of professional specialisation talent both; set up various forms of “Farming-Supermarket”Docking platform. It can provide experience and reference for the development of “Farming-Supermarket”Docking in other areas.