| The industrialization of agriculture leading enterprises has become the driving force to guide the development of modern agriculture rural development. The so-called agricultural industrialization leading enterprises refers to the processing of agricultural products and circulation as the main industry, and with the base, farmers signed a contract and formulate scientific and effective benefit joint mechanism, so that the three are closely linked, promote agricultural products production, processing, sales integration management, realize the scale and business indicators meet the relevant provisions enterprise. In order to further promote the development of rural productivity, accelerate the pace of construction of agricultural modernization, we must effectively promote the industrialization of agriculture, to nurture the development of leading enterprises, improve the degree of organization of farmers, enhance their market competitiveness, sharing of the achievements in the development of agricultural economy.At present, the economic situation in China have been greatly improved, but still in the low income high overhead, it is difficult to adapt to the current rapid price rises. To study and solve the farmers facing contradictions and problems, to the prosperity of the rural economy, the development of modern agriculture, increase the income of farmers is of great practical significance, and finally a breakthrough of this dilemma is to adjust the industrial structure of agriculture. Agricultural industrialization is formed and the three organic combination of industry chain and the interests of the community, it regards the market as guiding light, small production base will be many farmers union formed a large production base, the leading enterprises and cooperative economic organizations as the backing of its development. Agricultural development practice in foreign countries, we can see clearly that influence the development of the market economic development of industrialization; the development of agricultural production will promote the refinement of social process in a certain extent, and promote agricultural production, processing, sales and orderly operation of the chain. Reference to foreign agricultural practice, combined with the actual characteristics of China’s agricultural development, takes its essence, make foreign things serve China, carries out the development and integration of the agriculture of our country, and even the entire national economic development are good. In general, we will take this kind of companies known as the leading enterprises of agricultural industrialization. Leading enterprises in the technology into the field of agriculture, increase product added value, plays a major role in increasing income. the main way is through contract with the farmers, leading to the formation of enterprise. farmer, is closely related to the production base of the production mode of operation, a unified arrangements for the production, sales, can effectively improve the degree of specialization and its product market competitiveness. At the same time, regional agricultural practice also proved to us that, in order to achieve the rapid increase of production and benefit, must implement the industrialized operation of agriculture, cultivate leading enterprises, and provide a good policy environment and market environment for its development, encourage enterprises to develop international and domestic markets, develop two. At present, the development trend of most leading enterprises better, has become the industry development of enterprises, have a certain market competitiveness, in drive a farmer to add close, agricultural synergism, played a positive role in many aspects of rural development.Over the years, Zhijiang firmly bear in mind the "agricultural synergism, farmer income, the overall goals of rural development", and continue to make the practice exploration. Always adhere to the scientific outlook on Development Based on the above, to nurture the development of leading enterprises, and has given many preferential policies, to encourage enterprises to establish their own brands and become bigger and stronger, to enhance its driving effect on farmers and the development of the whole industry leading role. Zhijiang is the leading enterprises of agriculture development of county-level city better, while the Zhijiang wine industry Limited by Share Ltd is one of the best. In view of this, this paper takes Zhijiang wine Limited by Share Ltd as an example, and researches the development of leading enterprise of rural industry, and analyzes its development environment using SWOT analysis method, after finding out the existing problems, and puts forward countermeasures, hoping to solve the "three rural issues" of Hubei help. The full text is divided into five chapters:The first chapter is the introduction part. This paper introduces the research background, purpose and significance, and literature review based on extensive reading related literature at home and abroad on classification.The second chapter introduces general theory of agricultural industrialization leading enterprises. In this part, the concept and the competitiveness of leading enterprises of agricultural industrialization aspects.The third chapter is the use of SWOT analysis on development strategy of Zhijiang wine industry analysis. From the internal advantages, disadvantages, four aspects of external opportunities and external threats are studied one by one.The fourth chapter combines the previous research suggests to promote the healthy development of Zhijiang wine advice.The fifth chapter is the conclusion. This part will study the content of this paper makes a simple summary. In this part, according to the analysis, has made some conclusion of the research content. Mainly in the following points:(1) Zhijiang wine has many advantages of brand, technology, products, at the same time, it also has the ownership structure should be adjusted, the brand value orientation exist many disadvantages.(2) in the external environment, Zhijiang wine has the national economy has maintained a good growth, constantly improve the living standards of residents and other development opportunity, at the same time, its development is also facing the national policy restrictions, the liquor industry is negative information frequently and so on many threats.(3) to promote the healthy development of wine industry in Zhijiang, you can take the following measures:adjusting the equity structure, strive for more power; correct value orientation, efforts to develop high-end market; strengthen the management of human resources, improve the regulatory work; improve the benefit joint mechanism, stable production base of agricultural products; to strengthen the quality of the product management, to regain consumer trust; pay attention to market innovation and marketing innovation, and expand market share.This article also has some innovations and deficiencies. Mainly have the following innovations:(1) the research contents of innovation. From the current situation of the development of wine industry in Zhijiang to analyze the correlation between development and national policy, leading enterprises; and in-depth analysis of the development and the base of leading enterprises, the relationship between farmers, mainly discusses the rationality and necessity of existing interests linking mechanism; what role the government should play in the process and promote the healthy development of the dragon head enterprises in.(2) research perspective innovation. This paper selects the Zhijiang wine industry as the research object, through in-depth analysis of the development environment to emphasize the strategic development, staff quality, the basic quality of farmers an important role in the development of enterprises.The main shortcomings of this article is limited, data collection, analysis is not thorough enough, countermeasures and suggestions are proposed in this paper is quite general, operability is not strong. |
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