The Research On The Marketing Of Agricultural Products At Agricultural School Docking

The supply of agricultural products is closely related to the daily lives of consumers, isone of the most people to buy goods. In traditional marketing mode, under the influence ofmany factors, such as storage preservation facilities, poor transportation condition, lessspecies of agricultural products, price information asymmetry and so on, the farmers can notget reasonable profits, also cannot meet the full demand.The situation above, this paper, through literature research, field interviews, collectedsurvey data analysis and other methods and means, take the market marketing, supply chainmanagement theory as the foundation, to farmers' professional cooperatives under thebackground of "aggie docking" agricultural products marketing model for research.First of all, the thesis on agricultural products marketing and aggie docking conceptdefinition, and introduce the marketing theory, the supply chain theory and transaction costtheory and the theory in practical application. Secondly "aggie docking" marketing modelcombining development of cooperatives instance analysis to the development of guangdongprovince aggie docking development present situation. Again in this paper, using the methodof SWOT to aggie docking of two subjects: cooperatives and colleges and universities isanalyzed, using objective advantage to thrive "aggie docking" mode, overcome thedisadvantage, for the development of the main body of marketing of agricultural products todevelop effective Suggestions. Then according to the field survey data, analysis of agriculturalproducts market and positioning, and according to different target market make theagricultural professional products, quality, and brand strategy; Work out schemes for differentprices and pricing strategies in response to different market requirements. Product distributorsto contact in the marketing activities of enterprises and consumer channel strategy; Businessesuse some activities (for example, on sale, buy a send a first-class) to properly change the salesmodel, in order to stimulate consumers to purchase desire of four basic marketing strategypromotion strategy. Finally, the main analysis after using "aggie docking" model, cooperativeand the actual benefit of colleges and universities, and benefit analysis to the consumer. At thesame time, in view of the cooperatives and the problems in the process of agriculturalproducts marketing put forward corresponding countermeasures, and points out the future direction of the research of the subject.