Research On Tourism Development System Guided By Tourism Experience

In the experience economy era, the demand of customers has been improved, and the consumers pay more attention to the psychological satisfaction of the products. as the most essential attribute of tourism, Experience is more concerned in the research and development of tourism in China.But the applied research on the tourism experience in the tourism development, it mainly emphasizes on the participatory and interactive design of tourism product, and mainly takes the tourism experience products as a type of tourism products to study, and the lack of application design research of tourism experience through the whole tourism supply and development system.As a result, it is generally lack of the core support of tourism specialty about the tourism planning and development, which lead to be short of tourism effective supply about the docking of tourism demand, and be restricted on the economic benefits and comprehensive benefits of tourism development. Under this background, through the systematic study of the characteristics of tourism experience, the paper takes the initial attempts to construct the tourism development system as the tourism experience leading,and combining with the author mainly involved in the tourism development planning of KangGu ChengKou, Chongqing as the case of application analysis discussion. This paper is divided into five parts.The first part is the introduction of this paper, which explains the background and significance of this topic, the relevant literature is analyzed, and points out the innovation of this paper.The second part is the basic theoretical research of this paper, the theory ofexperience and tourism experience, tourism experience and image positioning theory,tourism experience and tourism development system theory are included.The third part is the core part of this paper. On the basis of previous studies, the systematic exposition of the five aspects of the characteristics of the tourism experience:1.Personalized affective;2.Temporal and spatial process;3.Unpredictable; 4.Cultural Symbolic;5. Experience enjoyment. Initially, constructions tourism development system of the tourism experience as leading: 1.tourism image experience positioning, 2.tourism landscape "encounter" experience system, 3.process of tourism "through" experience system, 4. tourism culture "discovery" system experience, 5.elements of the tourism "enjoy" system experience.The fourth part, the tourism development system theory and tourism experience as leading is applied to the tourism development and design about KangGu Chengkou.The fifth part is the summary of this paper.