Research And Development, Heritage Tourism Based On The Tourism Value And Travel Experience

These years, with the improvement of economy and cultural standing of people, heritage tourism has seen a fast popularization in the world, becoming one type of tourism with utmost life-force and development potential. Heritage tourism could satisfy the curiosity and demand of people to travel through space and time as well as to trace history, during which, people could acquire historical information and receive education in amusement, enjoying this kind of shock and thought from the palace of history. Heritage tourism started later in China, and the popularization practices are still in beginning stage, thus, some related researches lack systematization. Consequently, there are lots of problems in heritage tourism exploitation, such as high repetition rate of tourism sites, lack of innovation and diversity for tourism products and insufficient publicity, besides, there is not a good balance between tourism exploitation and protection, causing some irreversible injuries and damages to the tourism resources. To get accustomed to public demand on tourism, heritage tourism should urgently seek one scientific way, which refers to that tourism exploitation should focus on value of the tourism resources their own, as well as the experiences of tourists.Hanyang Tomb Archaeological Park has excellent conditions for heritage tourism exploitation. This thesis, after consulting great deal of scientific materials and spot researches, explores the exploitation perspective of Hanyang Tomb Archaeological Park based on both value of tourism resources and experiences of tourists. This thesis also puts forward tactics and planning, which not only play an important role in Hanyang Tomb protection, but also can satisfy tourist, enhance social influence and open up new market. Furthermore, the local economy could be developed by this chance, this thesis could also be the reference to the similar tourism resources later.The main contents of this paper are as follows:1. Based on analysis of great deal of academic materials, this paper analyzes the research progress of heritage tourism and experience tourism.2. Through visiting related departments and consulting various documents, this paper analyzes the development of tourism of Xianyang City and Hanyang Tomb and predicts their prospective. However, tourism in Xianyang City is not well developed, compared with other imperial tombs, Hanyang Tomb is also in trouble. As a result, it is urgent to promote the tourism of Hanyang Tomb thus to accelerate the development of social economy。3. Qualitative and quantitative evaluation of the tourism resources of Hanyang Tomb. The analysis shows that, Hanyang Tomb, with highly valued and distinct theme and characteristic, is the core area in the culture of the Han Dynasty. This paper, using Analytic Hierarchy Process method, analyzes the factors influencing the exploitation potential of Hanyang Tomb and figures out the corresponding weights and scores of the factors to determine the core factor. At last, all the factors should be analyzed in this paper.4. Research on tourism experience of Hanyang Tomb and exploitation of tourism products. After acquiring tourist experience data through questionnaire and in-depth interview, based on ASEB method, this paper firstly analyzes the tourist experience data to realize the advantages and disadvantages, challenges and opportunities exited during visiting Hanyang Tomb, and then, some corresponding measurements should be taken to improve the current situation.5. Demonstration of the mutual relationship between tourism value and tourism experience of Hanyang Tomb. This paper, based on tourism value and tourism experience, through theoretical analysis, found out a new exploitation mode for heritage tourism, which refers to combination of tourism value and tourism experience. Based on tourism value, tourism experience should be exploited deeply, while, the satisfactory experiences from tourists are also important ingredient of tourism value for Hanyang Tomb.6. Through research on tourism exploitation of Hanyang Tomb, one universal developing mode of heritage tourism is put forward, which refers to amalgamation of heritage site spirit and tourism experience, keeping staged authenticity of the heritage site, creating tourism experience on the condition of staged authenticity, and formulating strategies in accordance with the characteristics of heritage resources.