| In the Tourism Development Plan of Hefei during the Period from Year 2006 to 2010, it put forward the "1337 action" for the first time. The action is, to achieve 1 goal, build a tourism central city in Anhui province;to develop 3 tourism circles around the Hefei city: to construct 3 tourism bands, the round-cityzone tourism band, the round-Chao-lake tourism band and the round-Zipeng-moutain tourism band;to develop 7 characteristic tourism products, they are as the followed: the exhibition-view tourism, the city-view tourism, the vacation tourism, the science&education-view tourism, the village-view tourism, the red-history-view tourism and the industry-view tourism. As an important part of Tourism Development Plan of Hefei during the Period from Year 2006 to 2010, by analyzing the development strategy of tourism production of Hefei, this paper had a important influence on prompting the development of the tourism industry of Hefei.Firstly , this paper introduce the basic theory of development of tourism product, mainly introduce the basic concept and the content of the tourism product, emphasis on the methodology of development of tourism product. Secondly analyze and evaluate the current tourism resources of Hefei city, and appraised the key tourism resources and the key tourism product of Heifei city. Base on the analyzing of the problem of the development of tourism product of Hefei city, this paper put forward the corresponding measure, that is to develop the tourism product base on the relativity research to the 7 characteristics tourism products. The detail of measure is corresponding to the need of "1337"action, develop 3 tourism bands and the series of the 7 characteristic tourism products, speed up the construction of the famous tourism town. At the last, the development of the Hefei city's tourism product should carry out the "double high strategy", stress on construct ten key projects and 54 tourism projects from year 2006 to 2010. |
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