Private Banking Business Development Strategy Of Commercial Banks In China

Has a long history of commercial bank private bank development, Switzerland is the birthplace of private banking business, has become one of the global private banking business is the most developed country, with European goods economy and national trade, affluent of financing, tax and other service needs are increasing, private banking has expanded beyond Europe and in North America and Asia Pacific Wealth, people also rise gradually, in this context, private banking business scale rapidly expand to the in developed regions in the world and formed with different development concept and development experience of private banking business types. In promoting the rapid economic, rapid accumulation of wealth in the region, wealth market size and rapid growth, the growing group of high net worth, now more than North America to become the world’s largest wealth accumulation area, due to the private banking business is at the top of the pyramid of the service, provide special financial services for special service object, business needs are often the complexity and Asian private banking business management ability far behind in the developed countries and regions in Europe and America.China’s economy sustained rapid development to promote the property market to maintain high speed development, the growth of wealth for the development of private banks in China have brought the good opportunity, private bank after eight years of development and achieved higher progress, experienced business institutions, personnel and brand construction of the start-up period, and rely on rigid payment and higher in yield financial products in a period of rapid development, China’s private banking into the new historical period of development. With China’s macro economy entered a rapid development in the "new normal", private wealth market growth will gradually slow down, but the total size of wealth is still huge, eastern coastal areas and the developed city has a strong crowd of high net value basis, the growth rate of the inland areas of high net worth individuals faster, will become the future private banks to expand the market.30 years of reform and opening up, China’s financial system from the single framework gradually evolved into the complicated structure of coexistence of a variety of institutions in the financial markets, financial institutions from the separate operation mode, an independent division of gradually builds into comprehensive all-round services, financial products from the standard of evolution for personalized, differentiated. The emergence and development of private banks to further promote and deepen the development of China’s financial industry, improve the financial institutions of the comprehensive, all-round development and the development of private banking growth is conducive to improve market efficiency and promote the upgrading of commercial banks, improve customer service capabilities, to the direction of the development of the fine, the private bank in the future with a broader space for development.Through the collection of literature and empirical research method, the private bank business of our country, respectively expounds the research background and the research of the theory and practical significance, related aspects of private banking research from different perspectives of domestic and foreign scholars were summarized, research the development course and current situation of the domestic and international private banking business, and thus for the study of our country is in the primary stage of the private banking business development laid the foundation. Firstly through the qualitative and quantitative analysis method introduced, the characteristics and the development trend of related concepts of private banking, and on the current development of China private banking business needs analysis, lists the development of private banking business in China is faced with a series of opportunities and challenges, that our country commercial bank vigorously develop private banking business to boost bank business transformation, set up the correct wealth management concept, many meaningful conclusions. Through the investigation report and comparative analysis, this paper analyzes the current situation of the development of private banks in China and the difficulties faced, and puts forward some suggestions and Countermeasures for the related problems. Finally, using the case analysis method combined with the SWOT analysis of Guangdong Development Bank’s private banking business, and study its development strategy, hoping to help the development of private banking business in china.