| The private banking business as an important part of the financial services sector,has been fully developed in the western developed countries for a long time,with the continued growth of the market economy,Chinese wealth of high net worth population can increase in investment assets,customer demand and service organizations bring profit for private banking,private banking business has been rapid development in Chinese.The private banking business development for China’s financial product innovation,high-end professional talents,intermediate business income and improve their management capacity to cope with the ever-changing economic situation is very important.Therefore,the development of private banking business is an inevitable requirement for the development of social economy in our country.But the private banking business is still in the initial stage of development in China,the existence and development of China’s private banking business and foreign private banking business of the huge gap,facing the competition of foreign banks,our commercial banks should analyze the internal and external factors,formulate development strategies,enhance the market competitiveness.Based on this background,this paper studies the development of private banking business of A bank,and puts forward the corresponding development strategies,which can accelerate the development of private banking business of A bank,and improve the competitiveness of China’s commercial banks.In this paper,through the analysis of current situation of the development of private banking business at home and abroad,analyzes the facing A private banking problems,analysis of the development of private banking business of A bank and the advantages and disadvantages of opportunities and threats,put forward suggestions of private banking business development strategy of A bank and A bank,in order to enhance the competitiveness in the market.The main contents of this paper are as follows: firstly,the research analyzes the current situation of the development of private banking business in China and abroad in the private banking business development situation,introduces the development of the private banking business of A bank,and analyzes the A private banking business development issues,through the research and analysis,the influence of factors of strategy foundation.Secondly,the factors influencing the development of private banking business of A bank.SWOT analysis is used to analyze the competitive advantage analysis,competitive advantage analysis,competitive opportunity analysis and competitive threat analysis of A in the development of private banking business.The last is the development strategies of private banking business A,and puts forward some strategies to improve the organizational structure and management assessment,customer management and marketing management,product innovation,service upgrades,team construction and risk management etc.. |
