Research On Development Strategy Of Private Banking Business For XX Bank Henan Province Branch

The strong performance of China’s economy is leaving more and more deeply impression to the world, in order to achieve the dream of China and to ensure the long-term prosperity and stability of the economy, not only need to continue to forcemore in training world-class companies, but need to be accelerated to create a number of Bank of steady growth capacity and international competitiveness.By learning content and the internal mechanism of the growth of commercial banks, combined with the current situation of China’s financial reform, I believe that the development of private banking business is to promote commercial bank strategic transformation initiatives and effective way to achieve major commercial banks steady growth. From abroad, the2008outbreak of the global financial crisis have fame devastated Wall Street financial giants, but you will find that there are relatively few financial operations suffer less impact, private banking is one of them, and compared to the time that before the crisis, although the private banking revenue dropped significantly, but90%global private banking business in the context of the financial crisis is still to create a profit, showing a strong ability to fight against systemic risk, a "post-crisis era "of commercial banks for new profit growth point. From a domestic perspective, on the one hand due to the rise of the capital markets and changes in market interest rates on the profit contribution of Commercial Bank of declining wholesale business, extensive development can not be sustained, on the other hand the scale of China’s increasingly affluent large financial investment more mature, private banking huge market, huge profits become to the business that commercial banks must compete for.XX Bank Henan Branch is a primary branches and officially to start private banking business in2010, with its own advantages in terms of customer resources and service network, the current private banking products and services system has held its own space on the Henan stage. But there is still some distance ahead the expect to establish a competitive advantage. Henan branch facing the development of the private banking business can be seen as a microcosm of the current development of domestic commercial banks in the private banking, when foreign private banking development face the localization problem, the problem faced by the Henan branch is new, did not meet the domestic situation of mature experience for reference, have the full range of research value. To began with the current situation of Henan Branch XX Bank Private Banking business, points out the problems in the private business development existed in Henan branch banks, then proposes the suggestions that can effectively speed up the development of private banking branches.