Research On Private Banking Development Strategy Of China ZX Bank

With the inevitability of the rapid growth of the domestic residents of wealth and the bank’s strategic transformation,China’s commercial banks can no longer rely on traditional deposit and loan business as a pillar of the source of profits,how to develop new market share in the fierce competition,to attract more customers,improve customer loyalty is the issue of ZX bank.The development of private banking is the new business window that banks need to focus on in the future,and it is also an important source of profit for banks in the future.ZX Bank also recognized this opportunity to develop private banking business in 2007,and after a few years of development,already has a certain scale and management experience.However,there are still many problems,especially in the moment,the commercial banks are becoming more and more competitive,and the major commercial banks have entered the private banking market to seize the share.ZX Bank should pay more attention to the problems of private banking,such as serious homogenization of products,lack of optimized information system construction and lack of professionals.Based on this,this paper uses PEST,Potter’s weak model and SWOT to analyze the development environment of ZX Bank’s private business in detail,and find out the advantages and disadvantages of the development.Make strategic combinations,and foster strengths and circumvent weaknesses.In view of the deficiency,the development strategies adopted are as follows:exerting the advantages of the group,enriching the activities and services;the five major clubs are accompanied by pilotage,one-stop financial packages and perfect assessment system.Hope that through the implementation of these strategies to ensure the sustainable development of ZX Bank’s private banking business,and through the type of commercial banks in the development of private banking business reference.