Industrial And Commercial Bank Of China SX Branch Private Banking Business Development Strategy Research

The private banking business,which was born in Switzerland in 16th century,has evolved over the past hundreds of years and is already a mature asset-management business for the wealthy in the international community,but it is still a novelty in China.In recent years,with the rapid development of China’s economy,the steady growth of national private assets has produced a large number of High Net Worth Individuals with strong demand for wealth preservation and appreciation,which is the endogenous driving force for domestic private banking business to develop.In the face of huge demand potential,China and foreign banks have taken the Chinese market as the battleground of private banking development,want to take the lead in the fierce market competition,share the dividend of China’s rapid economic growth.The Industrial and Commercial Bank of China set up its own private banking department in the year 2008,in line with the strategic guidelines set by the head office,has made steady progress and achieved excellent results,in the domestic private banking competition in a leading position.It is worth thinking deeply how to make continuous improvement,expand market share and maintain their own advantages at the same time,in the future market competition.This article takes ICBC SX Branch private banking department as the object,by means of On-the-spot investigation,comparison and other methods.This paper studies the current development status of private banking business in this branch,including its internal and external environment,its advantages and disadvantages,and analyzes the factors that hinder the development of private banking business.And put forward the development strategies of private banking business of the SX branch and some measures which can guarantee the implementation of these strategies,in order to providing some help for the development of private banking business in SX branch.