The Research On The Private Banking Business Development Strategy Of A Bank

With the rapid accumulation of Chinese wealth scale, A bank private banking business has achieved a blowout development since 2007. In recent years, sense of financial management of high net worth people are more mature and open,they have complexed financial demands, in the face of new opportunities and challenges, private banking business development strategy research has become a hot issue.The thesis mainly uses the literature researchmethod, the SWOT analysis and the questionnaire survey method. Firstly, it introduces the concept and contents of the private banking business, and expounds the related theory, and then analysis the business scale, service mode, organization structure of A bank's private banking business. After that, choose one branch of A bank's private banking center to conduct a questionnaire survey. It is concluded that the family wealth inheritance and global asset allocation are two prominent wealth goals of sample high net worth clients. Then the thesis makes SWOT analysis of A bank's private banking business, it is concluded that A bank has good advantages of extensive customer base, the issuance of financial products, large scale of asset management, but it also has weakness,such as lack of professional team, lack of overseas experience, A bank should seize the growth of Chinese wealth scale, the rapid development of Internet technology and other opportunities, and make efforts to improve the comprehensive competitiveness of the private banking business. Finally, according to the above analysis results, the thesis puts forward four development strategies for further development of A bank's private banking business:one is to accelerate the network layout, two is the construction of expert talent team, three is to build the Internet thinking, four is to actively promote the family trust business.