Research On Supply Chain Management Optimization Of Anhui Only Electronic Co., Ltd

Market competition in the 21st century is no longer the competition among individual enterprises, but the competition between one company’s supply chain and competitors’ supply chain. Since the 1990s, With the rapid development of science and technology and the rapid development of productivity, consumption level unceasing enhancement, the competition between the enterprises is also increasing, and with the change of political, economic and social environment change, the uncertainty of market demand has been greatly improved. Enterprises are faced with the pressure of shortening delivery time, improving product quality, reducing costs and improving service. All these changes has required enterprises to respond quickly to the market and to capture the market and win the competition by continuously developing customized products that can meet users’ needs. An enterprise that has sound and healthy supply chain management system can quickly respond and win the market in the first time.Home appliance industry is one of the domestic industries with the most brutal competition and most complete market competition level. Especially in the refrigerator industry, because of no new and revolutionary technology in a long time and with open technology and the lack of core technology, there is a very serious phenomenon of product homogeneity. Under such competitive environment, it is very difficult to pass competitors and get more market share. How to effectively reduce costs and quickly introduce new and innovative products into the market under such background becomes the key to success for every refrigerator enterprise.This thesis, based on the introduction of supply chain management system and with the author’s personal practice of supply chain management in Anhui Only Electronic Co.,Ltd (a private enterprise specialized in refrigerator manufacturing), systematically analyzed the supply chain management process of Anhui Only Electronic Co.,Ltd and the applications of management methods and control measures in the supply chain management process through analysis and research. By analyzing the present supply chain management situation and existing problems of Anhui Only Electronic Co.,Ltd, the thesis put forward the improvement plan and methods of supply chain management suitable for Anhui Only Electronic Co.,Ltd.This paper first introduces the basic concept and basic theory of supply chain management, as well as domestic and foreign development present situation and development trend of supply chain management;secondly, it systematically introduced the basic knowledge and management methods of supply chain management and stated the development trend and development characteristics of the home appliance industry. At the same time, it introduced the present situation of internal supply chain management of Anhui Only Electronic Co.,Ltd and focused on the analysis of the existing problems of procurement management, production management, inventory management and customer relationship management in the supply chain management process of Anhui Only Electronic Co.,Ltd, and then aimed at these problems, it put forward the implementation strategy of supply chain management that is suitable for Anhui Only Electronic Co.,Ltd. Finally, through the detailed explanation and analysis of a specific example of supply chain management, it gave a specific experience and comprehensive understanding of internal processes and methods of supply chain management in Anhui Only Electronic Co.,Ltd.