Study On The Performance Evaluation Of The Traditional Home Appliance Retail Enterprises Based On The Supply Chain

In today's society,the competition is not between the enterprise and enterprise's competition,but between supply chain and supply chain competition.To establish an efficient supply chain performance evaluation system,to accelerate the integration of the whole supply chain and form,improve the overall competitiveness of enterprises.A complete supply chain performance evaluation system including the overall supply chain performance evaluation system,the node enterprises-especially the core enterprise performance evaluation system and the relationship between node enterprises performance evaluation system.The core enterprise plays a very important role in the supply chain.The exchange of information throughout the supply chain,logistics,scheduling,risk control,capital operation,coordinate partners need core enterprise organization,operation and the specifications.To evaluate the performance of the core enterprise in supply chain is necessary.The home appliance industry supply chain are mainly manufacturers as the core enterprise of supply chain,in the traditional home appliance retailers as the core enterprise supply chain as well as online retailers as the core enterprise of supply chain.The traditional home appliance retailers are facing severe challenges,the development of the electric business platform and manufacturers own online sales platform to establish supplier with the exploitation of traditional retailer profit mode poses a challenge.The traditional home appliance retail enterprises urgently need to strengthen the supply chain management.In the face of the traditional family As the core enterprise's supply chain is occupying the absolute advantage of the market,this paper studies the supply chain performance evaluation system of the core enterprise.This paper embarks from the research background,expounds the purpose and significance of this research,research framework and research methods.Then the supply chain performance evaluation of relevant literature,understand the starting point of research and theoretical basis.After G enterprise traditional home appliance retailers,for example,from two aspects of external and internal performance to build enterprise based on supply chain performance evaluation system.Internal from the perspective of financial performance,sales ability,and learning and development of three aspects: theconstruction of evaluation system.External performance is mainly from the perspective of customers and suppliers.According to the principles of building indexes and G as a condition of the elements of the core enterprise for the enterprise to set up a G index system of enterprise.G enterprise financial report and expert evaluation method is used to collect G the data of the enterprise,then use fuzzy hierarchy comprehensive evaluation method evaluation G enterprise based on supply chain performance.Through the analysis of the results,puts forward improved opinions on G enterprise.To promote G enterprise as the core enterprise of the operation of the continuous,healthy and efficient supply chain.This study not only provides a new perspective for the study on the performance evaluation of supply chain,and in the traditional home appliance retail enterprises as the core enterprise to carry on the research,broke the traditional manufacturing enterprise as the key of the research ideas,help to improve the overall competitiveness of the core enterprises to retailers as a supply chain.