Duty Free Business Development Strategy Research Of Yunnan Tobacco International In China

With the increasing number of Chinese outbound tourists, the sales of duty free products keep recording around the world. Duty free shops are the most important spending channels for Chinese outbound tourists, which not only the important window for world brands to show image and launch new products, but also a strategic platform for business development. As a traditional part of Duty free industry, tobacco products still have space in duty free.The subject of this paper is Yunnan Tobacco International Co., Ltd. Based on the saturated china domestic cigarette market and china tobacco "going out" is in urgent need, associated with the development target and significance of Yunnan Tobacco International in China duty free, adopted the theories of marketing mix and five force model of Porter to analyze the competitive pattern and current situation of Yunnan Tobacco International in china duty free cigarette market, identified the main obstacles of duty free business development, by learning successful experiences of home and aboard peers, proposed optimization strategies for Yunnan Tobacco International in China duty free, such as brand integration, segmenting customers, creative service for china duty free operators, forming strategic pricing system, optimizing human resources allocation and supply chain management information, further promoting china duty free cigarette business, to achieve the long term target, champions of sales volume and value.It is expected that this article can be provided to internal decision reference and aroused the interest of duty free industry colleagues, who will paid attention to china brand in duty free channel.