Yunnan Cigarette Enterprises Of Transnational Business Strategy Research

Yunnan's cigarette industry has been an important pillar of Yunnan's economic and it has been play an very important role of history in the 20's century period. In the tallest age, the financial income that the tobacco brought own the 80%. The development and contribution of Yunnan's cigarette has been lead to the key action. However, the development of the other cigarette province lead to the market portion of Yunnan's cigarette has been changed little gradually in the china cigarette's consume market. So, Yunnan's cigarette enterprise has to take part in the international competition. At the same time, WTO and WHO is going to controlling and influencing the development of Yunnan's cigarette enterprises. Faced the severe situation of interior and overseas, Yunnan's cigarette enterprise must study the experience of the three famous multinational tobacco groups and enlarge the international cigarette market.Multinational management is a necessary way that Yunnan's cigarette enterprise must go. Through the international tobacco's competition, it can acquire much more profit and lengthen the period of product. At present, the multinational management of Yunnan's cigarette enterprises are starting development, but through the great effort, it shall be succeed. This paper analyzed the cigarette's consuming market of Europe,American,Southeast Asia, and combined the multinational management's example of Honghe and Hongta group, so proposed the strategic objective and tactics.