| The development of the Internet is the most striking feature of this era, a large number of Internet companies came into being, thus the concept of intelligent has gradually entered people’s vision. Especially in the last few years, the government is paying more and more attention to the development of economy and environment friendly society. "Smart grid" is an important product of intelligent.Shandong RFX information technology Co., Ltd. (hereinafter referred to as the roof company) is located in Jinan City, Shandong Province, is a company engaged in power grid relay protection setting calculation, smart substation secondary system construction, maintenance and operation support products development, and provide technical advisory services of grid operation and management of the new enterprise. Roof company firmly grasp the trend of Internet technology, positioning itself to participants in the construction of the "smart grid", has a good opportunity for development of the market and achieved good development. At present the company is facing greater challenges, especially in terms of selection and implementation of competitive strategy, etc., not yet have a clear idea to deal with.The main purpose of this paper is to find a reasonable competitive strategy for the RFX company, so this start-depth analysis of the impact of RFX companies develop strategies influencing factors and development prospects from the perspective of the theory and practice. Through analysis, we found that the current macro background and industry background are conducive to the further development of the RFX company, its internal resources and capabilities have the pros and cons,which is still higher than the industry average. It can be said for the RFX company, currently outside the opportunities outweigh the challenges, internal strengths outweigh the disadvantages. On the basis of SWOT analysis, the paper argues that the most appropriate RFX company’s competitive strategy is differentiated competitive strategy. RFX company should pursue product differentiation, service differentiation and marketing differentiation, and establish a series of safeguards to ensure the effective implementation of differentiation strategy. According to orporate culture, human resources, organizational operations, financial management and other aspects, a more comprehensive strategy for enterprise security system is required to be established. The innovation of this paper focuses on the internal and external environment of the RFX company,and proposed that differentiated competitive strategy is more suitable for RFX company. And on this basis, this paper also proposed to ensure the implementation of the RFX differentiation strategy from product differentiation, service differentiation and marketing differentiation in three aspects. At the same time the RFX company should strengthen the corporate culture, organization and leadership strategy implementation, human resource management, marketing mix design and improve the management level, technical level, research and development capabilities to ensure the implementation of differentiation strategy. |
