IMR China Competitive Strategic Study

With the integration of global economy,China’s import and export volume has been increasing year by year.As a subdivision of science and technology service industry,third-party testing industry is playing an important role in global procurement of manufacturing enterprises.However,with the further liberalization of the domestic testing industry and the continuous influx of private and foreign-funded enterprises into China,the competition of China’s third-party testing industry is becoming increasingly fierce.However,in the high-end manufacturing industry mainly served by IMR,especially in recent years,China has proposed "made in China 2025","special project of two engines" and other domestic high-end manufacturing projects during the 13 th five-year plan period,the third-party testing business in high-end manufacturing industry is a high-value-added market segment promoted by the industry.IMR using their own advantages to achieve a head start in the Chinese market to achieve market advantage,this advantage is achieved through official what kind of strategy? But with China’s aerospace market is being more and more people in the industry,provide technology services to the aviation manufacturing enterprises will bring high valueadded it is accelerating to smell of the competitors to enter this market segment.How IMR China grasps external opportunities,leverages its strengths and makes up for shortcomings,researching IMR’s existing competitive strategies in China and adapting existing strategies to achieve some long-term goals is an urgent issue for IMR management.This paper based on the strategic management tools and theories of the enterprise,analyzes the macro external environment,industrial environment and competitive environment of IMR in China through PEST and porter’s five forces model and other methods,and summarizes the opportunities and challenges brought by the existing external environment of IMR in China to the development of the company.Through the qualitative and quantitative analysis of enterprise resources,the core competitiveness of IMR in China is clarified,and the internal advantages and disadvantages of IMR in China are analyzed.Through evaluation of existing differentiation competitive strategy,the gap with analyze the current situation adaptability,let us know through SPACE matrix analysis to the IMR China is currently in aggressive quadrant,so the growth concentration differentiation competitive strategy is the IMR China to achieve the strategic goal of ascension strategic direction and the target market,service mode and marketing ability,lead and other comprehensive leading strategy according to QSPM matrix analysis.In the end,this paper also puts forward some operational Suggestions for the implementation and guarantee of the strategy.What this paper studies is the existing competitive strategy of IMR China,but combining the strategic theory to re-channel the thoughts and insights of IMR in China to improve the strategy is conducive to the long-term development of IMR China in the next 5-10 years,which is conducive to further improving the internal and external system of IMR China,making up for its weaknesses,expanding its advantages and building higher competitive barriers.At the same time,it provides industry-leading insights for other third-party testing companies to achieve differentiation from the perspective of aviation market development,and also fills in the blank of domestic research on the development of third-party testing industry of this market segment.