Research On The Evaluation System Of Tourism Public Information Service Quality Under The Background Of Intelligent Tourism

In the "12th Five-Year" and "13th Five-Year" tourism development planning,National Tourism Bureau stressed the need to promote the implementation of constructing of the wisdom tourism city "and the "Internet Plus " plan and the national big data strategy, the purpose of doing so is to further accelerate the construction of high-speed, safe, ubiquitous mobile, a new generation of public information service infrastructure. And also to promote data resources be shared openly. A various innovation based on information and internet technology, will greatly promote the transformation and upgrading of tourism industry and the development of wisdom, the wisdom tourism has become the main channel and of the related industries`transforming and basic structure. Therefore, it is of great time value and practical significance to study the quality of tourism public information service and its evaluation system under the background of intelligent tourism.Based on research results of the wisdom of tourism and tourism public information service evaluation system, by experts and scholars of domestic and abroad, combined with perceived value, new public service and information services and other related theories and the actual needs of customer, distinguished experts using "brainstorming method" is to put forward under the background of the wisdom of tourism, tourism public information the service quality evaluation system should cover, and then use the "Delphi method" were selected the most representative of the4 level evaluation indexes and 11 level two evaluation indexes and 50 level three indexes, constitute the background of wisdom tourism, tourism public information service quality evaluation system and the logical level, using the "level analysis of weight coefficient of each layer of each index was calculated, after passing through a sort of level consistency test, were given corresponding points The evaluation scheme and the mathematical model are established, and the standard of the quality evaluation and grade quantification of tourism public information service under the background of Intelligent Tourism is realized. At the same time, in order to facilitate evaluation of the main evaluation indexes of each interpretation, for each evaluation index are givenclear definition or interpretation, combined with questionnaire survey, according to the evaluation scheme and mathematic model established, value the Zhongshan City of tourism public information service quality of comprehensive evaluation.Finally, on the basis of the results of evaluation analysis, under the background of the wisdom of tourism,some suggestion are given to enhance the countermeasure of the quality of the tourism public information services, construction of Zhongshan City tourism public information service system, and it has more important theoretical value and practical significance. Also related enterprises and government could more deeply understanding the current situation of the development of the tourism public information services, location and level of development, further improve the wisdom of urban tourism public information service system, more important is it provides a theoretical basis for rhe decision-making of improving the tourism quality of public information service.