Evaluation And Optimization Of The Tourism Public Service System In The Global Tourism Demonstration Zone

All-in-one tourism has been promoted to the national level in the new ear of culture and tourism integration,with the establishment and construction of demonstration district as the focus.Demonstration district needs a sound publish service system to get further developments.At present,relative study in the industry and academia is not much,so it is of theoretical and practical significance to carry out the research on the tourism public service system of all-in-one tourism demonstration district.With basic theory of the tourism system theory,the sustainable development theory,the sociological theory of tourism and the new public service theory,this paper cardings and defines the tourism public service system of all-in-one tourism demonstration district at first,and then structures an index evaluate system,after studies the case,Jiangning District of Nanjing,proposes several constructive optimize measures finally,by synthesize research methods as documentary analysis,field survey,induction-deduction and so forth.Through research and analysis,the results of theoretical evaluation and practical evaluation of the case can confirm each other.The all-in-one tourism public service system of Jiangning District is good,and the level of field construction is relatively perfect.Based on the practice of the third-party pre acceptance project of the all-in-one tourism demonstration district in Jiangsu Province,combined with the comprehensive analysis of the cases,this paper puts forward the targeted optimization measures from the aspects of transportation,information,safety,people's benefiting and others respectively,aiming at the problems and deficiencies that are easy to appear and common in the development of the tourism public service system of the demonstration district.Then,according to the process of theoretical evaluation,field research and evaluation optimization,the paper expounds the specific implementation suggestions,and explains the possible situations in the practical application process,in order to provide reference and guidance for the optimization construction of tourism public service system in the demonstration district.This paper uses a method combis field survey and theoretical evaluate,which is helpful for the establishment unit of the demonstration district to locate problems in the construction of tourism public service system,improve work efficiency,save human resources,material resources and financial resources,and provide positive and effective improvement measures.With the continuous expansion of the construction project of the demonstration district,the index evaluate system and evaluate method will continue to improve,and then become an important branch and component of the tourism public service system and even the public service system,and an important link of the construction project of all-in-one tourism demonstration district.