Research On The Construction Of Public Service System Of Wisdom Tourism

New era brings new opportunities and challenges,the advent of the popular experience of the tourism era of intelligent tourism application level of intelligent tourism public service system construction more and more attention.The State Council has issued a number of opinions on the promotion of tourism reform and development in 2014.The National Tourism Administration has also designated the year as a "smart tourism year",which opened a new pattern of Internet + tourism.In such a policy environment,Zhejiang Province,the first to put forward the slogan of building a strong province of tourism,the province started to explore the tourism industry,and actively seek the transformation and upgrading of the tourism industry road.Yuhang District of Hangzhou City is trying to integrate information technology into the tourism industry,is committed to the establishment of a more comprehensive intelligent tourism public service system.To meet the needs of Yuhang wisdom tourism,to solve the problems arising in the construction process,we need to build Yuhang wisdom tourism public service platform.The platform should include the interface layer,the network communication layer,the data layer and the application layer.Specific construction objectives for the "one library dual platform",that Yuhang wisdom tourism large data center,intelligent tourism public service platform and wisdom tourism marketing platform.The development of long-term mechanism,including the construction of management system standard standards,improve policies and regulations,to carry out demonstration work innovative business model,pay attention to intellectual support,information security and so on.This paper makes a comprehensive analysis of the theoretical development and practical process of the wisdom tourism public service system.This paper discusses the problems existing in Yuhang tourism construction wisdom tourism public service system from the perspective of Yuhang District,Hangzhou,and discusses the countermeasures of intelligent tourism to enhance Yuhang tourism public service system.On this basis,this paper puts forward the idea of Yuhang wisdom tourism public service platform.Through the analysis and research,the author thinks that the path of Yuhang's construction of intelligent tourism public service system lies in improving the wisdom tourism management system,innovating the tourism administrative service,taking the visitor experience as the core and improving the application of the wisdom service according to the demand-oriented,To guide and enhance the level of intelligent operation of tourism enterprises,the construction of multi-party participation in the principle of the new model of intelligent tourism services,from Yuhang wisdom tourism public service platform construction and tourists,administrative departments,the actual needs of tourism enterprises to optimize the improvement of the Public service function,improve the administrative level of tourism administrative departments,and enhance the service ability of tourism enterprises to meet the requirements of the market,and ensure the cutting edge and feasibility of the construction of intelligent tourism public service system.