Study On Financial Strategy Of Shenhua Huanghua Port Co.,ltd

For the research on enterprise financial strategy is an important research field of modern enterprise management, in the background of economic globalization and domestic reform, the modern enterprise in the complex, changing management environment, for the sustainable development of enterprises, from the point of view of the enterprise itself, it is very necessary and important to develop a consistent with the internal and external environment, enterprise support the overall strategy for enterprise development, the enterprise financial strategy.The port plays an important role in international trade and logistics industry, China’s port industry is under active development, with the port development driven coastal overall development is the important development strategy of China’s current economic benefits brought by port, be obvious to people. In the economic integration of the market environment, China port industry opportunities and challenges, therefore, need more through the enterprise financial strategy suitable, guarantee the vitality of enterprises, improve the competitiveness of enterprises and comprehensive ability. This study is the Shenhua Huanghua Port Liability Company’s financial strategy. As China’s emerging modern port shipping company, Shenhua Huanghua port Huanghua port company responsible for the operation, the port of Huanghua is China’s second west east coal a major thoroughfare to the sea, and is an important part of Shenhua system engineering.In this paper, based on the related theories of enterprise strategy and financial strategy, the financial strategy research at home and abroad related books, literature, the Shenhua Huanghua Port Liability Company external, internal financial strategic environment are analyzed, at the same time, learn from experience and methods of financial strategy of domestic and foreign ports, the formulation conforms to its overall strategic objectives for the financial strategy, promote its future the development of. Shenhua Huanghua port economic status based on important, the research on the financial strategy in the industry has representative meaning, hope through the study and analysis of Shenhua Huanghua Port Liability Company’s financial strategy, can effectively use financial strategy thought the actual management in port, can provide a reference for scientific port of financial management, to set up a perfect one set of financial strategy development system of strong suitable for China’s port industry development to lay the foundation.