The Research Of Performance Evaluation And Coordinated Management Of Clothing Enterprise Supply Chain Based On O2O Pattern

The operation mode of traditional clothing enterprises are facing more and more fierce market competition, and the O2 O e-commerce mode has brought hither to unknown opportunities to the traditional clothing enterprises. Under the O2 O mode, on one hand, consumers can get online purchase, online payment, online customization, off-line fitting, offline experience. On the other hand, for the clothing enterprises, the diversion effect of O2 O online and offline user greatly expand the market. O2 O comprehensive online shopping and traditional market advantage, and provide a new idea for the development of garment enterprises feasible. But, at the same time, the O2 O model of collaborative management has produced profound influence from the supplier, information transfer, and so on the supply chain. Garment enterprises how to carry out the collaborative supply chain management development in the O2 O mode better has become a new direction of development.In this paper, based on the basic theory of O2 O and collaborative management pattern in supply chain from the three plate production, procurement, operations proceed with, put forward under the mode of O2 O garment enterprise collaborative management mechanism, so as to construct the management model of supply chain collaboration, research on the garment enterprises in the supply chain under the mode of O2 O collaborative management to conduct a comprehensive, systematic, indicates the direction for future research. Finally, combined with the collaborative management model in Supply Chain Based on O2 O model, construct the performance evaluation system of supply chain collaborative apparel enterprises under the mode of O2 O, and selects the typical garment enterprises are analyzed.Through the study of this paper, that is suitable for garment enterprises in the supply chain under the mode of O2 O management model and corresponding operating mechanism. This paper summarized and may affect the management factors of garment enterprise supply chain under the mode of O2 O cooperation, to find the key factors, and according to the relationship between the various factors, constructed the O2 O mode under the supply chain performance evaluation system of clothing enterprises, and provide a theoretical basis for the mode of operation of O2 O garment enterprise.