FMCG Supply Chain Production Planning Optimization

Fast moving consumer goods refers to the high frequency of consumption, the use of time is short, need to constantly repeat purchase, has a wide range of consumer groups, consumer products. In recent years, the growth rate of China’s consumer goods market has been more than most other countries in the world, especially the fast consumer goods growth rate appears the unprecedented rapid momentum. Supply chain management is a hot issue of common concern to the current global business circles and academic circles. The 1998863/CIMS conference, experts put the supply chain management as the management and decision making in the field of one of the key research contents, and it is listed as key research project. This paper selected A company is a typical at the core position in the supply chain of FMCG sales company. Procurement of production supply chain upstream of A company is relatively simple, but its distribution supply chain management is much more complicated. The contradiction between supply and demand imbalance is embodied in the production plan to link, as the core enterprise in supply chain, the supply and demand imbalance problem caused by A company of waste of resources, customer loss and other serious losses. The main work is as follows:1, the fast moving consumer goods supply chain characteristics, the present stage of FMCG supply chain production planning management methods, and presents one of the main problems at present of fast moving consumer goods production planning is facing the problem of the unbalanced supply and demand in supply chain.2, analysis of the impact of these two factors mainly causes inaccurate prediction, the bullwhip effect and the fast consumable enterprise production planning accuracy.3, to explore the characteristics and limitations of A company’s current production planning management model, two factors impact of the proposed A company production plan work.4, according to the proposed the improvement measures for A company.