The Way Of Personal Insurance Marketing Rights Protection And Its Reform In China

Huge personal marketing staff team,for the life insurance industry in our country made great contributions to the development of their existence to ensure the effective operation of the market, strengthening the communication with customers,not only for the public people popularizes knowledge of insurance,and brings economic security and wealth inheritance for customers,but also promotes the development of the whole insurance industry. Insurance marketing staff team innovation marketing mode improves the service quality and expands the insurance company’s market development ability,at the same time promoting insurance concept,accelerating the development of insurance industry. However,with the rapid development of the insurance industry in our country,some problems in the management system arise at the same time, especially for personal marketing staff,extensive management expense,quality can not be guaranteed,relations has come to haunt these not only for the individual sale member management,also caused the rights and interests of individual marketing staff not guaranteed. Because individual agency system has some defects in management,social security,rights and interests of insurance marketing staff still can not be solved,thus has left a series of problems for the management of the company,including the low marketing staff loyalty,personnel erosion,benefit by fraudulent means,increasing difficulty,etc. To safeguard the rights and interests of insurance marketing staff can fundamentally promote insurance company sale member management system,perfect and heighten the sense of belonging and loyalty of insurance marketing staff,solid marketing staff team,enhance the overall image of the insurance industry, and promote the development of industry.Based on the five parts of insurance marketing staff rights and interests protection problems,the feasible suggestions of future transformation has been put forward. The rapid development of the insurance industry has huge relations of the insurance marketing staff efforts,so the first part introduces the background and significance of the research of marketing staff’s rights and interests.Due to the defects existing in the current sale member management system,but also by the world,so the safeguard of the rights and interests of marketing staff in the second part introduces existing problems and reasons in the process, and the analysis.Third part listed insurance market mature marketing staff management mode of developed countries,to explore suitable sale member system for China’s national conditions; in the fourth part, according to China’s national conditions,I put forward suitable mode for our country of which the feasibility is strong, exploring the staff of the insurance industry in China,and analyzes the future development direction of China’s insurance marketing staff management system, recommendations conforms to China’s national conditions and economic environment optimization. The final part of the article is to summarize the full text and the deficiency.