The Research Of Strategic Choice For The Kaifeng Dongda Chemical Company In

Chlor-alkali industry is a basic chemical material, versatile and development of the industry environment by domestic and international impact, the development of the national economy occupies a pivotal position to play. East of Kaifeng Group Zhongping to large chemical companies (hereinafter referred to as East largest chemical) in the Eastern Henan Plain, the ancient capital of seven dynasties - Kaifeng, China Fine Chemical Industry base. Chlor-Alkali Chemical Company is the large state-owned enterprises in 2005, joined the Pingmei Group, the company relies on abundant coal, mineral salt and other resources, and actively adjust the industrial structure, change the mode of development, focus on the development of coal salt chemical industry, establish a chlor-alkali as basic and fine chemicals market is characterized by strong anti-risk ability of the enterprise. In the post-crisis era, the East largest chemical face how to adapt to internal and external environment, how to form their own distinctive characteristics and the development of play to their strength characteristics. East big companies are in a rapid development and transition, so that the East largest chemical comprehensive and systematic research is extremely urgent.In this thesis, a large chemical industry as the research object east, by the contemporary economic theory and modern enterprise strategic management thinking, the use of elaborate practical investigation, theory with practice, the combination of quantitative and qualitative research methods, etc., on the East in the rapid development of large chemical the choice of strategy research in depth. This paper uses the theory of five forces model and SWOT analysis, from the chlor-alkali industry production capacity, market trends, the country's industrial policy and competition chlor-alkali industry, proposing high chlor-alkali, based on extended depth extension of pesticides, pharmaceuticals, dyes and other chemical intermediates downstream chlorine product chain, product differentiation through the use of strategic choice, the implementation of corporate culture, strengthen human resources management, the progressive introduction of production, supply and integration, the implementation of technological innovation, strengthen production safety management, and constantly raised the competitiveness of products .