Research On The Competitive Strategy Of "A"Postal Express&Logistics Company

With the development of global economic integration and China’s express delivery market fully open, private Courier to rise and the influx of international express delivery, China postal express delivery industry dominance was weakened rapidly, a variety of power for competition, making China’s express delivery market a new scene:one is the China post promptly carry out a reform of marketization, change the business model, break through the traditional model continuously in the competition. Another is because of China’s express delivery industry started relatively late, the international express delivery with its perfect model and huge investment to China’s express delivery market which bring great threat. A postal express delivery company as a member of China post, under such severe situation, how to break through the threat rapidly, A postal express delivery company adopt what kind of strategy to boost China’s express delivery business confidence is very important.In this paper, the first chapter mainly introduces the research background, purpose and significance, this paper summarizes the current research status at home and abroad, this paper research ideas and methods.The second chapter:from the basic theory as the starting point, draw lessons from domestic and foreign advanced concept, extract competition model structure and parameters of the main points, through the various levels of strategy, to promote a clear strategic direction.The third chapter:through the analysis of the external market environment, analysis of competitors, the analysis of itself is not as good as, find out the differences and the main points of the strategy and the strategic offensive, jump out of the limitations of enterprise in the strategic competition.The fourth chapter can on your own data analysis, research on its strategic development, determine their own competitive strategy.The fifth chapter put forward the method to the enterprise competition strategy, and feasibility analysis, provides the theory basis for competitive advantage for the enterprise to play, to guide enterprises to keep competitive advantage. The sixth chapter:conclusion and prospect. Summarizing the full text and pointing out the innovation of this paper, and further research direction of the enterprise strategic competition.Under the background of full market competition, focusing on A postal service express delivery company strategic solution, hope in this paper, the concept of the corporation in A postal express delivery of practical value.