The Research Of Management Strategy Of Shandong Province Postal Service Express Delivery Company

With China's Joining to the WTO and the domestic express delivery market comprehensive opening, international express delivery companies starts to enter the domestic market comprehensively and privately operated express delivery companies rise rapidly. As the open and economical developed coast province, Shandong's express delivery market is facing keen competition.Beginning with analysis of the present developmental situation of the express delivery profession and the postal service and express delivery, the question which exists in the development of the Shandong postal service express delivery company is discussed. Aiming at questions of above discussion, using analytical tools of the PEST analytic method, the SWOT analytic method, the baud competitive power models and so on, the market competitive environment of the Shandong postal service express delivery is elaborated in detail. And according to correlation theories of the strategic management, management strategiess of the Shandong postal service express delivery are proposed. In the service level, the variation, the centralization and the cost leading strategy are comprehensive utilized. In the function level, the organizational structure and the network are optimized, the informationization is paid great attention to, and the human resources management is enhanced. In the company level, speeds of peeling and coming into the market are accelerated, the independent moving is realized, the strategic cooperation and the merger and acquisition are carried out and multiplication management is realized. And other correlation management strategies are proposed.