| The annual growth rate of China express delivery services is up to20%to30%, which has become the new business pillar of the postal industry. While the entering of four international logistics giants into China express market has exacerbated the competition for domestic postal industry. Located in the economic developed area, Shenzhen postal company not only needs to compete with foreign express delivery giants, but also faces challenges of private express delivery companies. Their shunt on the traditional postal customers has made it feel unprecedented pressure.This article based on competitive strategy theory to analyze the external and internal competition environment of Shenzhen postal company express business development. On this basis, through the development situation of Shenzhen postal express delivery business to put forward the developing strategy target, and through the analysis of centralized competitive strategy, differently competitive strategy, cost leadership strategy, at the same time combining with the developing strategy target to put forward that the express delivery business of Shenzhen postal company should select a centralized competitive strategy. At last, it puts forward the competitive strategy implementation of express delivery business of realizing the specialized operation, enhancing staff development and training, strengthening the big customer marketing management, optimizing business network, strengthening the brand management.This combination of Shenzhen express delivery business competition strategy to maintain existing market share and its market-leading position has played a positive role. At the same time, this article also hopes that enterprises can serve as a blueprint, reasonably integrating resources, strengthening the talent management, deepening the business strategy, strengthening brand awareness, establishing effective competitive advantage, which lays a solid foundation for better development of enterprises. |
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