Research On The Influence Factors Of Farmer’s New Energy Application Behavior

This paper based on the farmers are limited rational economic agents, to meet the pursuit of their own maximum utility theory in the process of economic activities, building the impact factors’ theoretical framework and theoretical model of rural new energy application behavior,and there are 1500 survey datas of Poyang lake ecological economic zone as the support,have a simple description statistics and analysis on the application of energy consumption status of farmers and the area, at the same time, a brief review of the factors affecting the behavior of farmers’ energy application in the area; On the basis of theoretical analysis, this paper according to the heterogeneity of different rural new energy, the application of new energy sources in rural areas of the region’s behavior is divided into the use of biogas and solar energy application, and use the logistic empirical model for regression analysis of farmers’ choice behavior of new energy application, in order to find out the impact on farmers’ new energy application behavior’s direction and the degree of function. The conclusions of this study are as follows:(1) Farmers’ household energy types in Poyang lake ecological economic zone tend to diversification, electricity accounted for the largest proportion of annual household energy consumption, followed by liquefied petroleum gas, and supplemented by biogas and straw; Because of the increase of farmers’ income level and the support of relevant national energy policies, energy consumption structure in the region gradually change from the traditional biomass energy of low efficiency and high pollution to clean and non polluting commercial energy; The application proportion of new energy in the area is relatively low, The popularization and promotion of the new energy in the region has a long way to go.(2) According to the empirical analysis of the model, the farmers’ individual characteristics, family characteristics, environment characteristics and satisfaction characteristics with the policy of various factors have different extent and influence direction for different new energy(biogas and solar energy) application of behavior, factors significantly influence the behavior of farm’s household biogas application: age, family income, family population, terrain features, new energy equipment after sale service or repair satisfaction and satisfaction of other infrastructure; while the significant influences of solar energy application behavior is: age, education level, mainly engaged in the work, the geographical position and topographical features, the development of township economy, the construction of new energy project loans or subsidies satisfaction,and new energy equipment after sale service or repair satisfaction etc.