Research On Producting Crisis Of FuShun AA Company And The Solutions

With the development of Internet, the economic globalization is growing. And the environments facing a company are also becoming more and more complicated, so are the risks and crisis. Collapse of the Giant Building, destruction of the Sanzhu Empire, and many other accidents all prove the great destructiveness of corporate crisis. And as to the oil leak in DaLian Bay, the direct economic loss can be calculated, but it is out of the question to calculate the damage to environments and society. Such accident is fatal to a company’s development. Under the circumstances, crisis management is being an integral part of corporate management, not only in dealing with emergencies, but also to pinpoint the underlying causes.However, if the company has preventive measures, and does well in potential crisis supervision, the accidents may turn into a big opportunity instead of a mortal event. Currently in China, many large-scaled companies lack the crisis consciousness. Fushun AA Company, must be face the same situation.The research studies the basic theories about crisis management. Then,it makes a thorough analysis of the internal and external environments of the company by way of interviews, and questionnaire, and the main elements that may cause a crisis. Finally, the author applies the modern crisis management theories to the company practice, and gives her suggestions in dealing with an emergency in order to secure the stability and development of the company.