Research On Problems And Solutions Of Securities Company’s Public Opinion Crisis Management

Crisis events often break out under China’s complicated political and economicsituation, and public opinion crisis has a deep impact on Chinese capital market. As animportant entity in capital market, a securities company is deeply influenced by publicopinion crisis.Public opinion crisis frequently broke out in securities companies in recent threeyears, and crisis ranged over IT flaw, insider trading, financial fraud and more, whichindicate that securities companies are facing the unprecedented crisis of publicopinion. At the same time, the capital market of China is reforming, and the financialsupervision of China is strengthening, and the media’s competitive are changing.Under such circumstances, securities companies need scientific and professionalmanagement strategy.According reviewing crisis management theory and doing research on publicopinion crisis cases, this paper tries to find problems and solutions of public opinioncrisis of securities companies.