Research On The Enterprise Crisis Management Competence And Its Evaluation

Under the circumstances of increasingly intense competition, survival and development have become important topics to the Chinese enterprises. The government's new law, the new market knowledge and technology, the competitor's new competition strategy, the sudden vicissitude of the social structure, the global new competition tendency and so on all will become the root of the enterprise crisis, and will be another stern test to the Chinese enterprise after the economical transforming.Based on the induction and summaries of the massive literature about crisis management both home and abroad, the paper has conducted and discussed the origin of enterprise crisis, analyzed the essence of crisis and its classifications, studied and discussed the methods and ways to the solution of the enterprise crisis, and proposed that the key to the crisis management is the enterprise crisis management competence. Due to the complex and the gray characteristics of the enterprise, the gray relationship analysis has been adopted in this paper to evaluate the enterprise competence.The paper has transformed the perspective of studying the enterprise crisis, combined the life cycle theory and the enterprise crisis management, and analyzed the different characters of the enterprise crisis management, and proposed the two-dimensional crisis management model based on the crisis and enterprise life cycle, and adopted the crisis treatment methods according to enterprise's own development characteristics and different development phases of crisis.The paper has analyzed the matters which should be paid attention to in the formation of the crisis management team. This team should be composed by the high quality organizations'core members who are responsible for choosing and implementing the related enterprise strategies. There must be a heterogeneity and close cooperation among team members.From two aspects: the organization learning and the knowledge management, the paper discusses how to sustain the enterprise crisis management. The enterprise crisis knowledge management is established under a mode of triple loop learning, which overcomes the limitation of the thinking process, and proposes strategic measures for practical applications. The influence of the external environment to the enterprise is considered, and a point of view is put forward that the formation of dynamic core competence is the effective action to"the competence crisis", revealing the enterprises'complex attributes, and establishing an enterprise crisis management competence model based on the dynamic core competence.This paper has established the value indicator system of the enterprise crisis management competence based on the dynamic core competence combining with the characteristic of the enterprise crisis and dynamic core competence, and used applicable measures. This paper has analyzed the sources and the sustainability of the enterprise crisis management competence based on the dynamic core competence through two grey relationship analyses. In order to prove the validity of this method, the Chinese television manufacture enterprise has been specially taken as a case study.