Research On Crisis Warning Management Of GMRY Company

It's critically important to focus on the research about the success sand failure of an enterprise. However, existing researches place too much attention to the success part with failure and crisis researches to be largely less attended. Enterprise crisis inducement factors are the direct reasons for crisis occurrence. Many researches have been done to the external environmental factors, which are widely believed to be the main reasons for enterprise crisis. However, enterprise crisis occurrence is actually related to the internal inducement factors, and management mistakes are usually the main inducement factors. So this results in a less well-developed theory on crisis management, with too much work being diverted to case studies and data description.This article mainly involves to (hereafter refers to as GMRY) the bright dairy limited company "to return to the milk from GMRY Zhengzhou" the crisis event and the example obtains, launches more systematic research to the GMRY crisis cause. The introduction partially drew out the enterprise crisis to forewarn the management theory, summarized the content and the method which this article studied. Then through to the enterprise crisis definition, the characteristic, the developing process analysis, promulgates the crisis origin, at the same time has carried on correlation domestic and foreign at present to the crisis in the enterprise development phase which the recognition and the summary crisis forewarned to study the theory and the present situation, the model crisis forewarns the aspect the advanced experience. Finally through to the GMRY crisis management present situation analysis and the company interior crisis cause based on the strategic stratification plane and the operation stratification plane two stratification planes, launches the strategic stratification plane and the operation stratification plane research from the management study basic strategy management process frame and the balance idea branch customs station frame to the GMRY enterprise crisis cause, and the method which using the subjective tax power and the objective tax power, qualitative and the quota unifies determined the target the weight, unifies using the level analytic method and the fuzzy synthesis judgment law then constructs the GMRY crisis to forewarn the distinction model, and forewarns the analysis system through the enterprise crisis, surveys crisis condition which GMRY at present locates, And proposed the crisis forewarns the solution and the implementation enterprise crisis early warning system measure and the suggestion.