Guohui Environmental Protection And New Energy Limited Company Development Strategy Study

The enterprise strategy management is the effective management model of the modern enterprise, the reliable guaranty to make sure that the enterprise could make brilliant success in the new century, the main path to establish the modernization of enterprise management of Chinese feature. Not only heating involves to everyone’s benefit, but also is affecting the heating enterprise’s development and society’s stability.On the base of the summary of the present research both home and abroad, this paper had first of all define such relative concepts, characteristics and effects as strategy, developing strategy and so on.. It also make a introduction of those available strategic analysis like SWOT analysis, PEST analysis, and so on to make theoretical basis for the developing strategy for Guohui Environmental Protection and New Energy Limited Company.Secondly, it made a detailed analysis on both the outer environment through the macro environment, industry environment and competitors, and the inner environment through the analysis of key factors to success, core competing ability, value chain and existing problems, and based on the analysis, the author made a concluded using the means of SWOT, then formulated the development of the company’s strategic guiding ideology and overall strategic target, namely short-term (five years ago) and long-term (after five years) strategy, which, according to the strategic goals for the short-term formulated the steady development strategy of energy saving and comprehensive innovation strategy, and in the long-term development strategy were presented in the development of environmental protection and new energy strategy and related diversification management strategy.Finally, the author suggested some strategies in the five aspects of adjustment of organization structure, strengthening the management of human resources, enhancement of marketing concept, the establishment of core competitiveness and the construction of enterprise culture, and to promote Guohui Environmental Protection and New Energy Limited Company to become the high-profile strong team in the heating industy.