Research Of Development Strategy For Harbin Heating Power Co.

The enterprise strategy management is the effective management model of the modern enterprise, the reliable guaranty to make sure that the enterprise could make brilliant success in the new century, the main path to establish the modernization of enterprise management of Chinese feature. Not only heating involves to everyone's benefit, also is affecting the heating enterprise's development and society's stability. Because forms under the historical condition the unit series package, the welfare heating system has seriously hindered the heating enterprise healthy development, thus had decided the heating enterprise develops forward difficulty and complexity. Thus, it is necessary for it to realize the importance of the strategy management, analyze the problems existed in the development of the enterprise and establish its own enterprise developing strategy in time.On the base of the summary of the present research both home and abroad, this paper has first of all define such relative concepts, styles and features as strategy, developing strategy and so on. It also make a introduction of those available strategic analysis like SWOT analysis, PEST analysis, Poter five strength analyses, and so on to make theoretical basis for the developing strategy for Harbin Heating Power Co..Secondly, it introduce the general situation, establishment and developing process of Harbin Heating Power Co, then point out that there are many problems in this enterprise as aging basic facilities in supply prefecture, substantive heating supply arrear and confused management.Then, it use such analyzing methods as SWOT analysis, PEST analysis, industrial environment analysis to make detailed analysis for the political environment, economic environment, social and cultural environment, technological environment, industry environment both here and abroad, Harbin heating power market environment, main material market environment, market and competition environment and so on to find out the opportunity, advantage and disadvantage of the enterprise to make a comparative analysis.Finally, according to enterprise's actual situation, in under the enterprise overall strategic target instruction, the Harbin Heating Power Company's developmental strategy will divide into two stages, will separately conduct the research to two stages, will form Harbin Thermal energy Company each stage the different developmental strategy.Sets an example the state-owned enterprise, Harbin Heating Power Company does not have ability to change own internal condition at one fell swoop and not to favor own external environment at present, only then the foothold principal work, conserves strength. Through short-term strategy plan execution, thus enhances the enterprise the competitive power.The medium and long-term developmental strategy holds the proper time, carries on the correlation multiplication production, involves the profit margin high minute household metering device the research and development, the production, and the attention and the domestic and foreign vanguard technology cooperation, trains own talented person, achieved can research and develop, the independent production situation independently, establishes the enterprise lasting competitive advantage, so, could be in an impregnable position in the future intense market competition.