Research On Developing Strategy For Chongqing Zongshen General Power Machine Co.,Ltd

General power machine industry, as one of the new business, steadily advances in the past few years. Even in such a short time, competition in the industry goes incandescent. Chongqing Zongshen General Power Machine Co. LTD mainly deals with the Research & Development, Manufacturing and Sales of various gasoline engines and the machinery depending on gasoline engine as the core power。After development within 4 years, Zongshen General Power Machinery Co.Ltd sold nearly 500,000 units products worldwide, become a top manufacturer and distributor of power products. Met with challenging outer environment, it's critical for the company to make a plan for the further development, on the basis of the real situation.The thesis introduces the environment between the national and international general power machine profession and analyzes the company's outer surroundings factors。Above this, the thesis explains the Produce & Operate condition, the capability of Research & Development, the states of the staff and so on, company's inner surroundings factors ; and analyzes the chance & threat of the company and the superior & inferior position in company's competition by using related tools。At last, the thesis raises the company's strategy of market programming and the whole strategy blueprint。Market program , product programming and organization chart are very important。The general strategy raised is including developing strategy of enterprise elements to realize target, which are mainly technology improving strategy & programming, Human resource exploitation strategy & programming, investment and funds circulation developing strategy & programming, etc。...