This paper takes HR Co. as research subject. By applying knowledge on strategy, operational research, marketing management, economics of management, human resource management and so on, the author of this paper suggested that as developing strategy, franchise should be suitable for HR Co. Based on the analysis of the furniture factory environment, the woodworking tools market and the situation of this company, the author gave the reasons and some concrete advice in this paper.Based on the research of the company, the author also gave some ideas about the franchise of industrial products in the last part of this paper. |