Strategy Investment And Finance Of Dashang Group Daqing Area

At present, the current market situation has deeply influence on the development of Chinese retail enterprises, how to make use of their own advantages, avoid the disadvantages in the new situation, grasp the opportunity of development, control risk, utilize the right investment and financing strategy, realize the rapid, healthy and stable development, is a major change in the market environment of competition. Dashang group have to face the important research topic in the overall strategic requirements. And the implementation of enterprise strategy effectively is one of the important problems in Chinese modern enterprise prosperity. The financial strategy management, particularly formation and implement is important in the current system, carry on the financial strategy management, and especially has important theoretical and practical significance on investment, financial strategic management. Dashang group in the leading position of the domestic retail industry, is known as the "global Chinese department first". Therefore, analysis and research with excellent assets, to department stores Dashang group Limited by Share Ltd Encountered in the investment and financing problems in development, has certain reference significance for the domestic department store group.With the rapid expansion of Dashang business group, the financial, management, human resources, expansion of problems in the development process are gradually exposed, internal and external factors combined with the enterprise development strategy, theory of corporate financing strategy, investment strategy analysis of big business group in Daqing area. The external environment factors:the economic environment, policy environment, consumption environment and general merchandise industry competitive structure. The internal environmental factors:analysis of the status of internal control, financial situation and financial management system; combined with the analysis of influence factors of big business group in Daqing area of investment strategies and financing strategy, and put forward the optimization strategy; including, perfect relevant mechanisms, enterprises, optimizing enterprise investment strategy, the optimization of enterprise financing strategy, strengthen the overall competitiveness of enterprises.