Research On The Development Strategy Of Dashang Group In Harbin

Dashang Group purchased Harbin NO.1Department Store in2006, which wasthe start of entering and being stationed there. After just a few years, Mykal Storeand Kingsons Store opened one by one successively, which made its managementpattern preliminary form in Harbin, and it showed the group’s development ofstrength. Meanwhile, more and more serious management problems need to befaced in these years. Moreover, Dashang Group’s development strategy that wasoriginally formulated cannot have its advantages in the fierce market competition,so the research of improving and adjusting the development strategy is necessary.Because of this, this paper analyses the group’s external opportunities and threats,as well as its own advantages and disadvantages, and also puts forward somesuggestions to improve the group’s development strategy with personalexperience in Dashang Group and some methods of management, such as PEST,Potter’s five forces model, VRIO framework, and SWOT matrix management.The paper, to state the research situation at home and abroad on this issue, tofocus on the analysis of the group’s development mode in Harbin, including theexpansion mode and profit mode from the layout and the operation,according tothe analysis of SWOT matrix in Harbin, to revise the strategy guiding ideology,and to formulate the overall strategic goals and phased strategic objective,on thebase of realizing the development strategy in Harbin, to discuss the specificdetails of the implementation strategy,the security system, mechanism, strategycontrol and correction of the development strategy are discussed.This paper analyzed the current development strategy of Dashang Group,researched and elaborated the influence on the internal resources and externalenvironment of the group. With the development of the city, the retail industry isfacing the huge challenge, the growth and development of which depend on itsown management ability, the effective management method and the correct development strategy. This paper gave some methods in the future development,pointing out the way and providing a template for the development strategy ofretail enterprises in Harbin for the group that is as the research object.