Research On The Development Strategy Of Big Business Group

In this paper, the group as the main body, the use of strategic management analysis method, combined with the development situation of domestic and foreign retail industry and future trends are described. The group occupies the leading status in the domestic retail enterprises, with strong sense by analyzing the macro environment, the group is the industry environment and market environment, analysis of its internal conditions from the financial factors and strategic factors perspective, the use of SWOT analysis on development strategy research group is big business group the internal strengths and weaknesses, external opportunities and threats. According to the overall strategy of big business group at the present stage and combining the specific situation, formulate effective strategy. Provide a reference for the group’s future development, but also for big business group in other city expansion provides a strategic basis.