Marketing Strategy Acrylic Acid And Esters, Shenyang Chemical Group

Acrylate monomer and polymer are important basic organic chemical raw materials, plays an important application in the fine chemical status. Its range of products related to the thousands of almost all departments are widely used in industrial adhesives,. coatings, plastics, textiles, rubber, paper, petroleum, water treatment, chemical fiber, leather and other industries.For Shenyang Chemical Group, how to survive and develop in the fierce market competition, before becoming serious business issues. In this paper, the use of marketing theory, after analyzing a large number of market research data on the external environment, including:political, economic, legal, technical and other detailed analysis of the macroeconomic environment, based on acrylic acid and esters, domestic production, the industry environment, the application and market development; and internal environment, including:analyze aspects of operating status, production status, capacity status, marketing and R&D capabilities and other conditions, the use of Porter’s five forces analysis of travel industry competitor analysis, and other potential entrants. The SWOT theoretical analysis, the enterprises in the fierce competition in the market possess the strengths, weaknesses and threats, and analyzes the opportunities and challenges faced by enterprises. Develop the company’s target market, establishing the role of competition in the market, and on this basis to develop the company’s marketing strategy, including:product strategy, pricing strategy, sales channel strategy, marketing strategy and product alliance strategy to achieve its corporate profitability goals.