Research On The Development Strategy Of Zhuzhou Lince Group Brake Technology Ltd

At the beginning of the21st century, along with the deepening of the reform,With the leaps developing of China Railway market， China introduced internationaladvanced rail technology and achieved transition of locomotives from DC to AClocomotive, EMU high-speed rail rapid developed. After the digestion and innovation,China rail achieved world-class level. After the global financial crisis, The Chinesegovernment increased the investment in rail transportation and other infrastructure.Rail transportation equipment industry continued to maintain a rapid growth rate. Itbrined Rail transportation equipment enterprise a new development opportunities,South railway group and North railway group of China both developed rapidly, theyadjusted industrial structure, focused on developing its main business. Against thisbackground, the Lince Group found Brake Technology Ltd by acquiring or hostingfour Brake industry manufacturers.At the same time, technology of Domestic brakingsystem was relatively lags behind, and the international braking system of well-knownenterprises quickly Occupied the Ac locomotives and urban rail market, so DomesticBraking system product’s market share decline, it have to promoted its technology.First start from the external environment and characteristics of the industry， andtaking in “the market for technology”， to make an analysis of absorption oflocalization and development trend of domestic locomotive braking system. Then thewriter explains in detail Lince Group Brake Technology Ltd’s internal resourcecapability， and analyzes its opportunity， threat， strength and weakness. Withcomprehensive use of SWOT methods the paper establishes development strategy of“integration of resources， hard working business， independence of Research andDevelopment， system integration” for Lince Group Brake Technology Ltd， andother enterprises of industry group are consolidated and restructured.Fully consider many uncertainty factors， the current may be the huge influenceon the company development strategy， taking a cautious attitude， choose reversetype development strategy; To strengthen the management of the uncertainties inaccordance with the strategy paradox theory， concerned about the future changes，timely adjust their development strategies; finally the paper proposes the promotesteps and safeguards of the development strategy.The brake company development strategy is researched in the paper， hope it to be able to provide for private capital to enter the orbit transportation equipmentmanufacturing industry.