Research On Development Strategy Of Zhuzhou Lince Group Limited Company

With the issue of"the eleventh five-year plan of railway construction"by Ministry of Rail, the industry in the railway field will come into a golden time to develop. The expanding of domestic demand and the opening to the overseas bring thousands of chance to all the manufacturers in the railway field to extending his market. Whereas, with the foreign and native capital is invest into the market greatly, the competition for all the manufacturer in the field is growing strongly. All the manufacturers are under great pressure from technical innovation and marketing competiton. Based on this background, the article analyses the opportunities and threats for the entire manufacturer in the current market situation, taking the example of Zhuzhou Lince Group Co., Ltd, to work out a model of the development strategy and profitability.Firstly, the article summarizes the strategy in theory and then review the main development steps of strategy management, also the primary management ideas of the different steps; the paper also elaborate the strategy analysis tools in details, to help to further research and establish the development strategy of Zhuzhou Lince Group Co., Ltd.Secondly, the paper analysis the company resource, abilities, his competitors, etc. to find the main opportunities and threats, the paper uses"political, economic, social and technological model"and"five force model"to analyze the key factors, which is very important to impact company development.Afterwards, the paper uses the"strengths, weaknesses, opportunities and threats model"to make a cross-analysis of the main opportunities, threats, strengths and weaknesses of Zhuzhou Lince Group Co., Ltd, to find the feasible way to develop, and then choose the best tactic. According to the"value chain"idea, the paper defines the company development orientation, bring forward the development strategy of Zhuzhou Lince Group Co.,Ltd, which including the mission, desire, orientation, development way, business choice, development steps, aim, etc. also his branch development strategy.Lastly, the paper defines the basic principle, key content, implement steps for the development strategy carrying out. In order to implement the development strategy, the paper also bring forward the main measures, including company organization, the management, R&D, human resouce, finance management, maketing strategy, production, corporation culture etc.