The Zhuzhou Jiufang Brake Company Marketing The Problems And Countermeasures

Railway is the artery of our country's economy, carrying the heavy service for freight transport. As the important infrastructure development of our country, railway construction will be invested 1.5 billion during period of the "The eleventh five-year plan" in order to meet the requirement of economy development, which provides the chance and challenge for the development of railway product enterprises.In this thesis. the author will study the market development strategy of Gofront Brake Co., Ltd, a railway product enterprise. On the basis of summarizing a large number of domestic and foreign documents concerning this subject, the paper adopts on-the-spot investigation and inductive reasoning to introduce the basic condition of this company and explains a series of problems in market development of it, like lacking technology innovation, customer and product, experiences in market development, and market information. After analyzing the reasons for these problems, such as internal innovation lacks predictability, resource investment is not lasting, the company is burdened by the traditional planned economy system in history and lacks comprehensive market plan, neglecting the building and quality improvement of sales team, and the external Macro Economic and Law Environment are not perfect, etc, aiming at solving the problems of market development of this company, this article puts forward the homologous counter plan, like innovating technology and product, cultivating the competitive advantage of enterprises, improving relations with customers, speeding up the training of sales team, making new price policy, improving the cognition and ability of salespeople.Finally, this paper points out the following views:The solutions above will improve the present market development situation of this company, and guarantee it to make breakthrough progress in a short time, also ensure that it will expand the market share rapidly in the selected target market, establishing necessary experiences for future development.