Research On The Benefit Of Distribution Of Farming-supermarket Docking Based On The Game Theory

Farming-Supermarket Docking is an innovation of our country’s form ofcirculation of agricultural products sets up a platform for high quality agriculturalproducts into the market, reduces the circulation cost, docks small-scale productionand big market, optimizes the supply chain of agricultural products. Therefore, thekey to promote this model effectively is the effective cooperation between the farmersor farmers’ professional cooperatives and the supermarket. The fair and reasonableincome distribution mechanism is the important basis of the effective cooperation.From this view, researching the income distribution problems of the Farming-Supermarket Docking is of great significance to promote the cooperation of the mainbody in agricultural products supply chain and realize the stable operation of thesupply chain.This paper states domestic and foreign research present situation and problems ofthe income distribution of Farming-supermarket Docking, Secondly, discussesfarmers and its income distribution is, and the related theory, constructs the farmersand benefits of cooperative game and non-cooperative game model, Again, discussesthe Shapley value of considering risk modifying factor allocation method, fuzzycomprehensive evaluation-total risk coefficient method is used to determine thefarmers’ professional co-operatives and supermarket in its proportion of the farmersand supply chain risk weighting, to determine the risk factors, using the method ofShapley value with risk factors for farmers and the supply chain benefits. Finally, inorder to Meishilin supermarket and evergreen of farmers’ professional co-operativesand docking, for example, using the method of Shapley value after correction wascarried out on the supply chain profit distribution, distribution of this method wasverified the rationality and scientific nature, and proposes to promote Meishilindocking with the evergreen farmers’ professional co-operatives work stable operationof countermeasures and Suggestions.