Research On Farming-supermarket Docking Model Based On Risk-income Theory

Farming-supermarket docking is an important hot and difficult issue which is urgentlyneeded to be solved during the economic life. The research on farming-supermarket docking profit model is helpful to solve difficult problems in farming-supermarket docking work, it has a significant practical relevance; in addition farming-supermarket docking enrich the theory of agricultural product logistics management, has important theoretical value. This study makes an overview of the related theories like the risk-income theory, farming-supermarket docking theory. At the first, this paper discusses the application of risk-income theory in constructing a farming-supermarket docking profit model; Secondly, to build various farming-supermarket docking model based on a modified Capital Asset Pricing Model and different classification of supermarket taking risk, with the changes of agricultural product as astandard of systematic risk; Again, to make empirical research combining of Shijiazhuang city supermarket; Finally, in the view of the results on the evaluation and the results of empirical analysis, to put forward a feasible strategy of farming-supermarket docking practice based on risk-income theory. The innovation of this study is: one, focus on building a farming-supermarket docking profit model, make a breakthrough comparing with study emphasis onfarming-supermarket docking forms in the past; second, it is innovative and feasibility studying farming-supermarket docking profit distribution forms the perspective of risk-income theory; three, using AHP to sort the risk factors, and finally lead to price fluctuation is the main risk factors to influence farming-supermarket docking. This paper focus on how to buildfarming-supermarket docking profit based on risk-income theory. The further research willmainly carry on an empirical study of three types of profit model built in this paper.